Office of Research on Women's Health (ORWH)
Valerie Latona was Shape’s Editor-in-Chief until the end of November 2010. Under her guidance, Shape—with a circulation of almost 1.7 million—experienced a 15 percent growth at the newsstands and nearly a 5 percent growth in subscriptions. She also oversaw the digital properties, guiding growth of the Web site, growing social media engagement with the site (Twitter, Facebook, etc.), and launching the first iPad version of the brand, as well as numerous healthy-living applications—one of which made it to Amazon’s Top Ten List.
Between 2005–2010, under Ms. Latona’s guidance, Shape earned more than 90 editorial awards for excellence in journalism, including National Health Information Awards and Gold Triangle Awards from the American Academy of Dermatology.
Prior to her appointment to editor-in-chief, Ms. Latona served as Deputy Editor/Group Editorial Beauty Director for American Media’s Active Lifestyle Group, which, in addition to Shape, included Fit Pregnancy and Natural Health magazines. Prior to that, she was Beauty Director for Shape.
She has also served as a senior editor at Allure, overseeing mind, body, and health editorial; the health editor at Harper’s Bazaar under the esteemed Liz Tilberis, and an associate editor at American Health for Women.
Ms. Latona spent time training at the Poynter Institute in St. Petersburg, Florida, and holds a master’s degree in journalism from New York University. She graduated magna cum laude in 1991 from the Canisius College Honors Program in Buffalo, New York, with a B.A. in history and political science. She served as editor-in-chief of The Griffin, the college newspaper, for 2 years. Ms. Latona resides in New Jersey with her partner, David, and two children—and loves running, biking, swimming, and yoga. She is currently working on developing a healthy-living website for women.